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Blog & PODCASTs

Ep:135 The Art of Community Building With the World’s Largest Online Cryptocurrency Community’s Founder
Ep:137 Why Everything on Your Path is For You with Trevor Hall
When To Walk Away From Your Job: 5 Tips From Olympian Kaylin Richardson
25 Marketing Influencers To Watch In 2017
Millennials, This Is What Your Quarter-Life Crisis Is Telling You
How To Create Viral Content: 5 Tips From Mega-Influencer Julius Dein
What Digital Nomads Know That You Don’t (Yet)
One Trait Top Millennial Performers Have In Common
5 Ways Visualization Will Help You Figure Out Your Next Career Move
7 Ways To Know If You’re On The Right Career Path
3 Skills Every Entrepreneur Needs to Advance Their Career in 2017
Millennials, Here’s Why Your Friends Make The Best Business Partners
Millennials, Here’s Why You’re Dissatisfied At Work
How Millennials Are Reshaping What’s Important In Corporate America

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When To Walk Away From Your Job: 5 Tips From Olympian Kaylin Richardson

According to the U.S. Department of Labor, over 2 million people are quitting their jobs each month, and that number is only growing.

On average millennials will change jobs at least 4 times by the time they are 32, nearly twice as much as the previous generation. Knowing when it’s time to quit is crucial to long-term success.

Seth Godin, author of the best-selling book “The Dip,” says “The time to look for a new job is when you don’t need one. The time to switch jobs is before it feels comfortable.”

So how do you know when it is time to make the next move?

Just ask two-time Olympic skier Kaylin Richardson. At the peak of her career, after competing in her second Olympic games she decided to quit ski racing at the age of 25.

Richardson shares her experience on this week’s episode of Unconventional Life, “Recognizing When it’s Time to Quit Your Job and Make Your Next Move.”

Richardson had spent the past 16 years of her life racing — traveling around the world year-round to practice on the very best terrain, bypassing going to college, competing in her first Olympic games and slowly collecting victories to qualify for her second Olympic event.

25 Marketing Influencers To Watch In 2017

Meet the marketing influencers who are leading the pack in 2017.

From Inc. 500 Entrepreneurs to New York Times bestselling authors to social media namesakes, each of these individuals has proven that they are at the top of their game in their respective industries.

Learn how to catalyze your own influence and impact by taking a page out of their unconventional playbook:

1. Grant Cardone is popular on virtually every social media platform and has one of the most die-hard followings on the planet. On top of being one of the biggest influencers out there he’s also a 7-time bestselling author and a $500M real estate tycoon.

2. Neil Patel is a NYT bestselling author and entrepreneur who has was recognized as a top 100 entrepreneur under the age of 30 by President Obama. Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics.

3. John Rampton is a serial entrepreneur, connector, and and the founder of Due.com. Rampton has hailed as No. 3 of the Top 50 Global Online Influencers and one of the Top 10 Most Influential PPC Experts in the World for 3 years running.

4. Chris Stoikos is best known for his hilarious viral videos, which generated 130M views and $10.5M in sales in the past year alone as part of his venture Dollar Beard Club. Stoikos has also appeared on NBC’s Shark Tank and generated millions in revenue for various product launches.

5. Ann Handley has been named by Forbes as the Most Influential Woman in Social Media and one of the Top 20 Women Bloggers. She is the chief content officer of MarketingProfs, and her book Everybody Writes is a WSJ bestseller.

6. Branden Hampton is the king of social media, having built over 33M followers across Instagram, Twitter and Facebook. He’s also the CEO of the social media marketing company One Penny Ad Agency and co-author of How to Set Up Your Business for Under $1000.

7. Brian D. Evans is an Inc 500 entrepreneur and the founder and CEO of Influencive, an online publication read by millions of young entrepreneurs. His company, BDE Ventures, was the 25th fastest growing advertising and marketing agency in America.

8. Nathan Allen Pirtle is a prolific social media specialist responsible for worldwide trends. He’s worked with high profile clients like Nicki Minaj, MTV, and VH1. Each month he reaches over 100M between his Twitter following and client list.

9. Mari Smith, hailed by Forbes as a Top 10 Social Media Influencer, is a leading expert in Facebook marketing, an author of two books, and a speaker who has shared the stage with Richard Branson, the Dalai Lama, and Tony Robbins.

10. Leonard Kim is a personal branding expert whose content has been read over 10 million times and he has amassed a social-media following of well over 250k people. Kim is also the managing partner of InfluenceTree.

11. Deep Patel is a serial entrepreneur, and the bestselling author of A Paperboy’s Fable. Patel has spoken in front of Fortune 500 CEOs, worked on viral Kickstarter campaigns, and consulted top-tier brands about marketing to Millennials.

12. Pat Flynn is an entrepreneur, blogger, speaker and podcaster best known for his website Smart Passive Income. SPI has one of the most dedicated podcast fan bases in the world with millions of monthly listeners.

13. Amy Vernon is an internationally renowned social media strategist, rated by Mashable as one of the top social media mavens to follow. She is also an established blogger, consultant and speaker known for her critiques of the social marketing space.

14. Jason Stone is known by almost 2M people around the world as @Millionaire_Mentor on Instagram. Stone has successfully launched multiple 6 and 7 figure Instagram platforms and is the founder of  Local Door Coupons, Gentlemens Mafia and Millionaire Mentor.

15. Jon Youshaei is the founder of Every Vowel, a cartoon series with over 400k readers. Youshaei has also worked with Eric Schmidt, Adam Grant and Neil Strauss to market their bestselling books, and today is a Google marketing manager.

16. Chirag Kulkarni is the cofounder and CEO of Taco, a marketing agency that has represented companies like Dairy Queen, Infibeam, and Policy Bazaar. Kulkarni is also a speaker and contributor to Fortune and Entrepreneur.

17. Kimra Luna, a master at building personal brands and creating massive online communities. In just a few short years this 30-year-old mom of three went from being on welfare to founding a multi-million dollar brand through her product Be True Brand You.

18. Nicolas Cole is an author, speaker and entrepreneur with work published in Time, Forbes, Fortune, and Business Insider. In the past year, Cole’s writing has accumulated over 20M views.

19. Dave Kerpen is the founder and CEO of Likeable Local, a social media software company. He’s been featured on CNBC, ABC, and CBS. Kerpen is also the NYT bestselling author of Likeable Social Media.

20. John Hall is the cofounder and CEO of Influence & Co, a content marketing firm that has served the Fortune 500. Hall is also a worldwide speaker and contributor to Forbes, Inc, and HBR.

21. Pam Moore is the CEO and founder of Marketing Nutz, a full-service social media, digital marketing and experiential branding agency that serves a range of clientele from solo entrepreneurs to Fortune 50 brands.

22. Connor Blakley, though only 17 years old, is one of the country’s most successful Millennial marketing strategists. Blakley cofounded YouthLogix, named the No. 1 youth marketing blog to follow in 2016 by Inc.

23. Aaron Orendorff is the founder and CEO of iconiContent, a content strategy agency with clients like Shopify and Intuit. Orendorff is behind some of the most successful posts at niche sites like Copyblogger, Unbounce, Content Marketing Institute and Social Media Examiner.

24. Josh Steimle Josh Steimle is the CEO and founder of MWI, a digital marketing agency he started in 1999 as a college student. He also trains executives and entrepreneurs on how to become influencers and thought leaders in their space.

25. Angie Schottmuller is is an inbound marketing thought leader who specializes in using tools and content optimized for search, social media and conversion. She has lead marketing teams for brands like Home Depot and Nestlé.

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Millennials, This Is What Your Quarter-Life Crisis Is Telling You

It was 2 months before my 25th birthday. Everything in my life seemed upside down. My business was no longer exciting me, working out seemed mundane, and hanging out with friends felt like a chore.

I started asking myself, do I really have the success that I thought I would have? Am I actually creating an impact on the world? Am I happy? What’s the point of all this anyway?

I had found myself in a quarter-life crisis, or as The Muse puts it, “a period of intense soul-searching and stress occurring in your mid 20s to early 30s,” typically because you feel you’re not achieving your full potential or are falling behind.

According to The Guardian, the quarter-life crisis affects 86% of millennials, who report being bogged down by insecurities, disappointments, loneliness, and depression. Millennials, it’s less of a question of if you will experience a quarter-life crisis than it is a question of when.

Fortunately, the quarter-life crisis doesn’t have to be something to fear. One young person shows us that it can actually be the thing you need to experience to take your life to the next level.

Meet Robert MacNaughton, the cofounder and CEO of the Integral Center in Boulder, CO, an organization that is at cutting edge of personal and relational development. Through MacNaughton’s work he has helped tens of thousands create a massive impact in their lives and relationships. However, this would never have been possible for MacNaughton if he hadn’t rerouted his life at the crucible of a quarter-life crisis.

I caught up with MacNaughton on the latest episode of Unconventional Life, “How to Beat the Quarter-Life Crisis and Uncover Your Life Purpose.”

MacNaughton grew up in the deep south of Atlanta, Georgia. He was raised Catholic and attended a preparatory school, where “good Southern values” were instilled into him. Unlike most kids, MacNaughton was reluctant to accept what he was told as fact. He challenged the status quo, doubted his religious teachings, and refused to participate in the mainstream culture.

MacNaughton recalls asking grand questions like, “What are these things that our family and culture is enrolling us into and saying we should care about? Why should we care about them and why should we just go through the motions?”

He calls these things ‘Postmodern Integral Theory,’ which reflect a healthy skepticism towards traditional world views in order to transcend limited thinking and achieve greater mindfulness.

It wasn’t until after graduating from college with a degree in music that MacNaughton’s questioning was truly put to the test. He had completed the socially-sanctioned path to education, yet he still felt lost, empty, and absent of purpose.

Like all millennials in a quarter-life crisis, he had a choice to make: to succumb deeper to the depression, or to leverage the pressure as a force for change.

Choosing the latter, MacNaughton applied for a job fixing computers at the Integral Institute, and was hired. Immersed in an environment of personal growth and accountability, he was able to take charge of his life and gain the expertise to ultimately found his own branch of the Integral Institute in Boulder, CO.

Years later, the Integral Center at Boulder has evolved into an in-demand educational center through hosting events like the Relational Leadership Summit for business leaders and executives, or through providing a platform for thousands to experience personal and relational transformation. Below, MacNaughton shares how you can hone into a quarter-life crisis and reroute yourself on the path to fulfillment and service.

1. Step up and create the things you want to see in the world. MacNaughton created the Integral Center because he saw a tremendous need for it in his community. Rather than waiting around for someone else to build it, he stepped up and did it on his own. Drop the excuses about why you’re not the right one for the job: if you really want to see something get done in the world, who better than to do it than you?

2. Stop trying to please others. “When I started thinking, what do other people want? What is the market hungry for? Those endeavors were the greatest failures,” MacNaughton says. Many of us create from a place of anticipating what others will want and trying to fulfill their needs. But when we create solely for others, it leaves us feeling empty, and oftentimes we’re unable to satisfy them afterall. Instead, focus on yourself and create things for the sake of your own enjoyment.

3. Listen to your inner voice. “Your life purpose doesn’t yell at you, it whispers,” MacNaughton says. “You need to be listening for what’s whispering to you and what tingles the heart.” It can be tricky to recognize your own voice after you’ve spent most of your life listening to others, so listen carefully. Tune into what excites you and head in the direction of your joy.

4. Uncover your identity by trying new things. You might not know yourself as well as you think you do. “The war of our identity and figuring out who we are and what we care about is our opportunity. This is the reason to get out of bed in the morning. Start a business, post something on Facebook and see what happens,” MacNaughton says.

5. Tap into your resistance. Notice where you are feeling resistant to taking action or having trouble being with something. These wells of resistance are the greatest source for us to discover where our edge is and where we have room to grow. “Your angst is your liberation. Where your resistance and angst is highest is your greatest dividend for your own development and where you find why you’re here and what’s gonna be your greatest service for the world’s needs,” MacNaughton says.

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How To Create Viral Content: 5 Tips From Mega-Influencer Julius Dein

We are living in the age of the content consumer. There is more demand than ever for engaging content that adds value, teaches, and entertains.

The average Millennial spends 17.8 hours a day consuming different types of content. Often, media is overlapping—like watching a video on your laptop while you send texts from your smartphone, or listening to music as you browse through articles. The common theme is that we are all nearly always plugged in.

This is great news for content creators: for those looking to capture attention, it is ever-present in the digital sphere, waiting to be reeled in.

“Attention is the new economy. It’s the world’s most valuable resource. You shape hearts and minds only with attention,” says Fox Network’s president of advertising, Joe Marchese.

With attention, you can capture leads and customers, sell your products and services, spread brand awareness, and build a winning reputation.

So just how do you create engaging content that captures attention?

This week I interviewed someone who has cracked the content code, reliably attracting millions of views with every post… in a ridiculously short amount of time.

Meet Julius Dein, a 22-year-old influencer with a following of 9M+ across Facebook, YouTube, Instagram, and Snapchat. You wouldn’t believe Dein started out with zero followers just a year and a half ago. Today, Dein is a sought-after content creator whose viral videos have amassed 1B+ views. He’s collaborated with leading brands like Doritos and Ubisoft, feature films Now You See Me 2 and Watch Dogs 2, and a handful of celebrities.

This week on the Unconventional Life Podcast, Dein reveals his secrets for dependably creating viral content and building a highly engaged following you can sell to.

1. Aim To Be Real, Not Hollywood. “Forget the quality, the glitz and glam,” Dein says. A common misconception about filming great content is that the production quality should be professional-grade. While it’s important your camera captures high resolution sound and audio, you can skip the $3,000+ camera equipment and film crew—your smartphone will do just fine.

Dein recommends recording your content on a smartphone camera because it’s raw and relatable. “I’m 22, I don’t have the budget of a film crew. I filmed my grandma on my phone and it got 87M views,” Dein says.

2. Create ‘Feel Good’ Content. The biggest determinant of whether or not a video will go viral is if people feel compelled to share it. “Before you post something, ask yourself, ‘Are people going to share this?’” Dein says. “People share content that makes them feel good—things that are cute, funny, emotionally eliciting. Boring things don’t stand a chance, it has to be entertaining and provocative.”

It helps to have a general understanding of what the general public will be able to relate to. If your video represents beliefs that are controversial or extreme, you may have a harder time connecting to your audience and thus getting them to like and share your content. Aim to appeal to a mass audience in order to go viral.

3. Get Into The Action Right Away. The average attention span today is 8 seconds, which means you’ve got no time to spare in capturing your audience. Avoid a lengthy introduction and show, don’t tell. “Jump into the action in less than a second,” Dein says. “No ‘hey guys I’m Julius and today I’m going to do this.’” Once you’ve caught your viewer’s attention, keep them on their toes. The most engaging content is full of unexpected surprises and is designed to evoke emotion.

4. Stretch Your Content. One video can go a long way. Are you getting the most out of your content? Dein says one of his most effective strategies to stretch content is to create follow-ups to your popular videos. “My first video that went viral was a prank on my girlfriend. I made a follow-up where she got me back, then another where I got her back, and then she got me back again. The most important thing to do is keep the momentum going. Milk it as much as you can and then move onto the next thing,” Dein shares.

Video compilations are also a great strategy to recycle content. Simply string together a series of videos under a common theme and aim for a 1-2 minute compilation.

5. Share And Promote. Dein says the easiest platform for sharing content and generating awareness of your brand on a grand scale is Facebook. Dein’s strategy for visibility on Facebook is simple: after you post content, reach out to popular Facebook pages and groups that share related content. Send them a simple message, like, “Hey, can you share my video? It’s a really great video I think your audience will love.” A shortcut to find pages is to click on the profiles of people who are sharing your videos, see what other videos they’ve liked and shared, and go to the pages those videos come from.

“I would literally message hundreds of hundreds of pages. I even got my account banned,” Dein jokes. “Sharing from pages is powerful. This is the hurdle you can overcome. On YouTube it’s very difficult to get your foot in the door, but on Facebook you can reach out to big pages and find one that will share your video. Good content matched with good distribution can blow up your video.”

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